Customer Relationship Management (CRM) helps you manage your relationships with customers, keep track of your customers and all their information in a single place. It may include functionality that allows you to input the dates you next want to contact a customer, and the software will alert you on that day.
The next gen of CRM tools integrate with accounting and email marketing solutions to allow you to easily track your clients’ payments, and send out email blasts and newsletters.
CRMs are an important tool for your business, because:
- Salespeople don’t have to track down all their customers across multiple platforms andthey get alerts when they need to contact leads next.
- CRM makes managing a sales team easier, allowing managers to easily check in and make sure the sales team is keeping up with all possible leads.
- Campaigns management, gives your marketing team a single location to find all the emails they need for their campaigns.Some integrates with your email marketing automation solution, make even awesome.